🔥 Gentes Nemesis

Jan 20
2020

The Wingspansion Charity Scramble and BackerKit Launch

Stonemaier Games

For several weeks now, wildfires have ravaged certain parts of Australia. The most recent report I’ve seen is that 15.4 million acres have burned, 1400 homes have been destroyed, and an estimated 1 billion animals have been killed. At Stonemaier Games, we typically reveal information about new products until we’ve already made them and are […]


Jan 16
2020

Is “Return to Dark Tower” a Perfect Kickstarter Project?

Stonemaier Games

Return to Dark Tower by Restoration Games is, in my opinion, a nearly perfect Kickstarter project. It’s not just that the project is doing well–it’s exceeded $2 million after 2 days–nor is it just that it gets so many of the fundamentals right. It’s also that Return to Dark tower refines, innovates, and implements a […]


Jan 13
2020

The Business of Staying in Touch (KS Lesson #272)

Stonemaier Games

A few months ago, my girlfriend and I bought a condo. It’s been a long time since I’ve gone through the home-buying process, but fortunately we had an attentive, helpful realtor (Paul at Allen Break). Ever since we moved in, Paul has stayed in touch with us in non-intrusive ways: He sent us personalized notes […]


Jan 09
2020

Google Voice Is Exactly What I Needed (KS Lesson #271)

Stonemaier Games

Every now and then, I get a phone call from a Stonemaier Games customer. This is particularly odd, because my company doesn’t have a phone number; rather, I have a personal cell phone, and I don’t use it for customer service. As it turns out, if you run an ecommerce store (e.g., Shopify) or you […]


Jan 06
2020

Starbucks Rewards as Stretch Goals (Business Brilliance #18)

Stonemaier Games

Thanks to my frequent trips to local coffee shops to treat my girlfriend to her morning brew, I’ve started to enjoy small doses of lattes on occasion. As a pleasant side effect, I’ve also discovered that several of these cafes offer rewards programs. Before I go any further, I’m sorry for the completely random post […]


Jan 02
2020

My Current Approach to Board Game Reviewers and Content Creators (2020)

Stonemaier Games

Sending games to reviewers and content creators continues to be a key part of the Stonemaier Games marketing plan. It’s far from the only part, but it remains an important marketing expense. Since my original post on this topic 18 months ago, I’ve refined my methods for selecting reviewers, so today I thought I would […]


Dec 30
2019

How Do You Feel About These Webstore Settings?

Stonemaier Games

Lately I’ve been puzzling over two aspects of the Stonemaier Games webstore–things that other webstore owners may contemplate as well–so I thought I’d mention them to you in case you have a strong preference or feedback. There are two polls on this post. Add-On Only Products Most of the products on our webstore range from […]


Dec 26
2019

Kickstarter Is Not a Preorder Store

Stonemaier Games

In a recent post on Facebook, creator James Hudson posted something that I think is worth sharing and discussing (I checked with James to make sure this is okay). I don’t know the exact impetus for his post, but I’m guessing it’s the result of Kickstarter backers pestering him about the Tidal Blades project. I […]


Dec 23
2019

Top 5 Most-Read Articles of 2019

Stonemaier Games

We’re a few days away from the end of 2019, so I think it’s a good time to look back on some of the highlights on this blog from the last year. I really appreciate everyone who reads, subscribes, shares, and financially supports this twice-weekly blog–while I learn a lot from processing my thoughts in […]


Dec 19
2019

My Latest Tweak to Working from Home

Stonemaier Games

I love working from home. I’ve been running Stonemaier Games full time from my home office for 6 years now, and right from the start I knew it was a good fit. No distractions or interruptions (except from cats), no commute, no packing a lunch, no overhead, and the flexibility, freedom, and autonomy to work […]


Dec 16
2019

The Magic Formula for Publishing an Evergreen Tabletop Game

Stonemaier Games

Five years ago, I compiled data from several sources for an article called How to Design and Publish an Evergreen Board Game. As we near the end of 2019, I thought it might be a good time to revisit the concept of games that continually sell well, year after year. Please note before proceeding that […]


Dec 12
2019

20 Instagram Strategies and My Recommendations

Stonemaier Games

Over Thanksgiving, I heard about the Instagram account for the US National Park Service. It features a series of beautiful photos, but with a twist: Almost ever photo is accompanied by a clever post that combines humor with fun facts about nature and wildlife. As the result of this brilliant combination, each post generates tens […]


Dec 09
2019

Preparing for April Fools…in December

Stonemaier Games

It’s December 9–isn’t it way too early to start thinking about April Fools Day? I would propose that it’s actually a great time for entrepreneurs to think about April 1, which has become a fun day for marketing across a variety of industries. The reason is that if you want to create a tangible product […]


Dec 05
2019

Results of 2 Holiday Sale Strategies

Stonemaier Games

One of the perks of running your own company is that you can try little experiments on a whim to see how they work out. I’ve done this twice in the last few weeks, and I thought I’d share the results with you and get your thoughts. Thanksgiving Week Promo Codes A few weeks ago […]


Dec 03
2019

Baby Yoda and the Appeal of Cuteness (Business Brilliance #17)

Stonemaier Games

If you haven’t watched The Mandalorian (but intend to someday) and also somehow haven’t seen anything on the internet about Baby Yoda, I’d recommend that you don’t read this article. The Mandalorian is a live-action Disney+ show set in the Star Wars universe. It features an armored character whose face we never see…and an absolutely […]


Nov 28
2019

24 Types of People for Whom I’m Grateful as a Small Business Owner

Stonemaier Games

In the spirit of Thanksgiving, I wanted to express my gratitude for various types of people who have had a positive impact on me and Stonemaier Games this year. Perhaps some of these people will be good resources for you as well. In no particular order, I’m thankful for… Backers, Fans, and Followers (Facebook, Twitter, e-newsletter, YouTube, Instagram): None […]


Nov 25
2019

3 Quick Thoughts About Exposure, Pricing, and Logistics

Stonemaier Games

I have a random assortment of links and thoughts to share today! “Let’s Make a Deal” Pricing Cody Thompson shared this interesting technique that he observed on ClickUp’s website: Instead of simply accepting their cost, they give you the option of proposing something different. I like how this opens the door to someone who originally […]


Nov 21
2019

I’m No Longer the Only Full-Time Employee at Stonemaier Games!

Stonemaier Games

After running Stonemaier Games as my full-time job for the last 6 years, I will soon be joined by our first-ever full-time hire. A few months ago, I realized a few things: My life was changing in ways I hadn’t anticipated. For nearly the entirety of Stonemaier Games’ existence, I’ve chosen not to pursue romantic […]


Nov 18
2019

Lessons Learned from Quitting Kickstarter as a Creator, Part 5

Stonemaier Games

Two weeks ago marked the 4-year anniversary of Stonemaier Games going Kickstarter-free as a creator, as our Scythe campaign ended on November 5, 2015. As a backer and an entrepreneur, I continue to be fascinated with (and supportive of) Kickstarter and crowdfunding. My company wouldn’t exist at all–or in its current form–were it not for […]


Nov 14
2019

Seasonal Flavors: Is There a Place for Them in the Board Game World? (Business Brilliance #16)

Stonemaier Games

A few days ago I stopped by Kaldi’s, a local cafe, for some drinks and lunch. I have a favorite kale and pineapple smoothie at Kaldi’s, but something else caught my eye on their “seasonal flavors” board: a pumpkin frozen coffee. I couldn’t resist! And it wasn’t just because the drink is only available for […]